AdPunch

AdPunch.co  ·  DTC Performance Tool

Acquisition Ceiling Calculator

Calculate the maximum amount you can profitably spend acquiring a customer. Edit the yellow fields.

Acquisition Ceiling

$215.39

Max you can pay per customer

Target CPA

$71.80

Where to run your account.

Your Current LTV:CAC

4.79x

vs your target ratio (right).

01  ·  Unit Economics

Edit either column ($ OR % of AOV). They sync automatically.

Line item $ per order % of AOV
Average Order Value (AOV)
$
—
Cost of Goods (COGS) per order
$
%
Shipping & fulfilment per order
$
%
Payment processing fees
$
%
Pick & pack / packaging
$
%
Return rate (% of AOV lost to returns)
$
%
Total Variable Costs per Order
$48.20
40.17%
Contribution Profit per First Order
$71.80
59.83%
02  ·  Customer Lifetime Value
$

Total revenue from one customer over their lifetime. If unknown, use AOV × avg orders per customer.

Contribution Margin LTV

$215.39

= Customer LTV × contribution margin %. This is your Acquisition Ceiling.

$

For the 'Your current LTV:CAC' calculation above.

x

3:1 is common for subscription and consumable brands. Edit to match your target.

Target CPA  —  Ceiling ÷ LTV:CAC Ratio
$71.80
Where are you spending today?
Below target CPA
Scale harder
You have room to spend more per customer. Push spend.
← YOU ARE HERE
Enter your current CAC above to see where you stand.
Between target & ceiling
Scale carefully
Profitable, but eating into your unit economics.
← YOU ARE HERE
Above ceiling
Losing money
You are paying more to acquire than the customer is worth.
← YOU ARE HERE
🧨 Want a FREE Profit Gap Audit? 🧨

We'll pull apart your full acquisition engine and show you exactly where the biggest growth levers are hiding.

1
🎯 Ad Account Audit

Account structure, targeting, budget allocation, and testing cadence reviewed against what's working in your category.

2
🎨 Creative Strategy Audit

A breakdown of your current angles, hooks, and creative mix, with the gaps and opportunities we'd attack first.

3
📊 Profit & Unit Economics

Contribution margin, blended CAC, net new creative requirement and a profitability projection showing what's possible at scale.

Book your audit call now ↓